Product Marketing Manager - Physician Laboratory and Point of Care Solutions

Roche Diagnostics

Location: Indianapolis, Indiana-Indianapolis 46201
Posted on: 7/23/2010 8:31:23 AM
Postion type: Full time
Job Code: 3840251597232010072
Required Education:
Salary:

DESCRIPTION
Roche offers healthcare professionals flexible solutions for diagnostic testing outside the central lab, providing immediate results to help them make treatment decisions more quickly - inside or outside the hospital. Roche is a successfulcompany that can offer exciting career opportunities. We encourage and support your development in areas of your interest which willprepare youfor thenext level in your career path. We know that people are responsible for our success and we value our employees. Our commitment is to create a work environment where feeling valued, respected, and empowered is a daily experience.

As a Product Marketing Manager you will be accountable for providing primary leadership in the development and implementation of strategies and tactics that achieve sales and profitability targets for the Urinalysis product portfolio and key CoaguChekprojects. By using your expertise in medical marketing and distribution channels, you will develop go-to-market strategies including, sales tools, tradeshows, advertising, Key Opinion Leader (KOL) relationship development and management, promotional speakers programs, clinical materials, and innovative programs to drive guideline adoption.

To be successful in this role you will:

* Develop business area mastery to include understanding of market segments, business model, analysis of key metrics that define success, forecasting sales and product, share performance, trends, competition, customer critical success factors and needs through interaction with customers for integration with programs.

* Support and contribute to market quantification and customer segmentation, sales pathways process, and development/execution of pricing and distribution strategies as well as AOP (Annual Operating Plan) development and execution and budget tracking and monitoring.

* Advise and manage stakeholders by reporting on special projects, business challenges and opportunities to senior management.

* Lead commercialization activities for the product line in the US marketplace according to local regulatory and quality requirements.

* Develop marketing messaging and promotional campaigns that support the clinical and economic value of the product line.

* Forecast market demand in alignment with market needs and business focus.

* Identify and articulate US market needs for global product development focus.

* Support field sales teams to meet customer needs and growth goals.

REQUIREMENTS:
You also:

* Have a Bachelor#39;s degree in Marketing, Business or related field, including Life Sciences. MBA preferred.

* Have 5 years experience in medical product marketing experience including understanding of marketing products in a regulated environment.

* Have medical device product/lifecycle management experience. Clinical expertise in the area of point of care diagnostics and/or physician office lab environment is desired.

* Have exceptional cross-functional team leadership.

* Are ableto influence across multiple stakeholders to ensure business needs are met and/or exceeded.

* Are able to independently make decisions and recommendations that represent and are aligned with the overall business and product portfolio strategy.

* Are able to drive multiple projects with multiple priorities, as well as havethe ability to strategically think through complex opportunities.

* Have excellent written and verbal communication skills required, including presentation skills.

* Are someone who is looking for a professional career and to expand your horizons within the organization.

* Are ready to make your mark and improve lives.

* Reside in Indianapolis, IN or are willing to relocate.

We strongly encourage to include a copy of your most updated resume to your application should you be interested in this opportunity Label